From ‘Hunger Games’ to ‘Call Me Maybe,’ how athletes sell Olympic sports

From 'Hunger Games' to 'Call Me Maybe,' how athletes sell Olympic sports (+video) (via The Christian Science Monitor)

Tim Morehouse recognizes that most of America doesn’t care about his sport. He just refuses to accept it.  To say that Morehouse is a fencer is vast understatement. He is nothing less than a zealot of his sport – a man whose silver in the men’s team saber in Beijing gives only the smallest indication…

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  1. It’s been fun to watch how social media has changed how we follow and react to the Olympics. It’s been hard to be at work and on social media sites while the Olympics are going on…I’m finding that I can’t avoid the spoilers for the life of me! 

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