From ‘Hunger Games’ to ‘Call Me Maybe,’ how athletes sell Olympic sports

From 'Hunger Games' to 'Call Me Maybe,' how athletes sell Olympic sports (+video) (via The Christian Science Monitor)

Tim Morehouse recognizes that most of America doesn’t care about his sport. He just refuses to accept it.  To say that Morehouse is a fencer is vast understatement. He is nothing less than a zealot of his sport – a man whose silver in the men’s team saber in Beijing gives only the smallest indication…


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