We are living in a social media saturated world. You have multiple profiles, on multiple sites, in a world where it seems like social networks themselves are multiplying. It is content overload. To know if you’re suffering from it, ask yourself: “When was the last time I checked in on every single profile I have?” For people or businesses with multiple feeds and profiles, there are apps and dashboards out there which can help you curate, not only your social media content, but also your team and your customers! This article looks at three top tips on how to use social curation and make it work for your business! We will be looking at how to curate your team, curate your business leads and finally how to curate your social media data.
1- Curating Your Team
This idea is all too often overlooked but it really shouldn't be, particularly for large businesses. Team curation is, quite simply, managing and sorting which social media work and jobs go to which team members in your company and then tracking the progress. After all, there's no point in tackling a technical question if that is not your area of expertise as a PR consultant. Simply assign that tweet or update to someone who can help that customer better! It doesn't stop at assigning a tweet or Facebook update/user to someone. It's also about being able to check to see if that person followed up and replied? Having a quick and easy way to follow and track this sort of information really does help you understand your online behaviour and see whether you are focusing your efforts in all the right places, what areas need more work and even who is doing the best job!
2- Curating Business Leads
Social media is a great place to find, target and get new customers. This is exactly what every business needs and wants. Apps like MarketMeSuite allow you to do this in an easy and efficient manner. See a tweet, a Facebook update, a LinkedIn comment and add it to the Leads function so you can keep it safe and be sure to act upon at the best time for you and your business. Converting questions and users into customers is excellent for your business and features like this allow you to optimise your user base! There is no better way of active one on one marketing and tools like MarketMeSuite really do allow you to do this in an easy and efficient way.
3- Curate And Analyze Your Social Media Data
knowing how much data you have available for your business to collect and review and analyse really helps your business make the most of out of social media. Social media apps and dashboards allow you to archive data and refer back to it when you need to. This means you never miss or loose an important update or comment and can see how much interaction and enegagement came from it. Apps that offer analytics's really do help you see which areas of your social media activity are flying high and others which need a little more work. By knowing which updates/links posts result in the highest engagement and how with your consumers, you will learn and create the best marketing plans for your business! These links work, this one not so much, now you know which manner and direction future updates should take!
Key Take Away
Social curation is a must for any business. Getting to grips with the right tools out there and learning how they can help and assist your social media use really will result in more new customers, a happy organised work team and a fool proof marketing plan!
Image via Digital Inspiration