American Athlete magazine is already on the list of top iPad apps in Sports and Fitness.
This first edition of the app features a cover story on Orlando Hudson, the second baseman for the San Diego Padres who is not only a two time all star in Major League Baseball, but also created the successful charity C.A.T.C.H. (Curing Autism Through Change and Hope) Foundation. The article shares Orlando’s leadership and commitment on and off the field, and with his family – and contains exclusive video interviews with Hudson in his hometown of Darlington, South Carolina, where he and veteran TV host/correspondent Stacey Sweet discussed his life – and how he embraces Mind, Body & Spirit; which just so happens to be the American Athlete Magazine motto.
The magazine is scheduled to publish six issues per year; the first two issues will be free, with subscription and per issue price to be determined after publication of the second issue.
American Athlete Magazine explores elements common across all sports and competitive events: improving strength and endurance, developing positive nutrition and conditioning habits, balancing public and private life, building mental toughness, preparing for “go time,” and learning to live with personal performance results, be they win, lose, or place.
The magazine’s mission is to “educate, entertain, and inspire,” with just the right mix of content for any athlete, regardless of which sport(s) they play. “Our target audience is a diverse one–professional and amateur athletes at all phases of their lives; coaches; managers; trainers; and sophisticated consumers of interactive media,” said David Fink, who is founder and president of The DavidHenry Agency/DHA Publications, a marketing and media company specializing in branding, custom publishing, and interactive services. The folks that created this magazine.
“In launching American Athlete, we wanted to fill a niche that we perceived in the sports and fitness magazine category–getting inside the mind, body, and spirit of athletes and bringing their stories to a readership that craves more than just stats, scores, and workout tips,” said Fink.