The Economics of the Super Bowl

The economics of the Super Bowl. We all know the game itself is only a fraction of the activities surrounding the event.

As of the last decade big brands, corporate sponsorship and the need for “Media Day” have brought about an entire week jam-packed with activities.

The ads – well now that’s where the BIG dollars are spent. Any company willing, and able to spend $1 million for 30 seconds of exposure has to be paid attention to.

Watch this video as Jon Swallen, senior vice president of research for Kantar Media, a leading ad tracking company, shares his insight into Super Bowl advertising. Kantar Media has studied trends in the games commercials over the last 10 years. This year the Super Bowl goes high-tech, live streaming on the web with commercials different than those TV viewers will see offering marketers even more opportunities to reach their audience. (Source: Bloomberg)

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

More from author

Leave a Reply!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related posts



Latest posts

17 Things You Can Do in iOS 14 That You Couldn’t Do Before

Say hello to iOS 14, which is rolling out as a free over-the-air software upgrade for iPhones right now (if you have an iPhone...

Small Changes That Will Make Your Lifestyle Healthier

Many people struggle to get a healthy lifestyle that they need or want, and modern society nowadays certainly doesn’t make it any...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!