Anytime Fitness CEO Admits “Working Out Sucks!”

“Working Out Sucks!” That’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.

Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan. 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life–a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.

“This is more than a book, this is a deprogramming effort,” said Runyon. “For too long we’ve been brainwashed by unhealthy habits, destructive attitudes, and misinformation about health. I’m here to offer a no-b.s. way to get back on track.”

Runyon’s overall philosophy states that working out may suck–but the alternatives–from heart disease, fat kids, less sex, less money, diabetes, premature aging and shortened lifespan–are a lot worse. Runyon pulls no punches with his tough love approach, asking the reader to ponder such questions as “Should Parents of Fat Kids go to Jail?” and “Is Money Allergic to Fat People?” With provocative chapter titles, he tackles the self-inflicted damage of technology on health in a chapter called “iDeath,” takes Oprah’s yo-yo dieting to task, and offers a new take on MILF’s–“Mothers Into Lifelong Fitness.”

“Working Out Sucks!” has garnered advanced praise from such notable health and wellness experts as P90x creator Tony Horton, former chief medical editor for NBC News, Dr. Bob Arnot, host of “Could You Survive?,” New York Times bestselling author, Dr. Pam Peeke, and Season 7 Biggest Loser Finalist and Ironman athlete Tara Costa.

To learn more visit Workingoutsucks.com.

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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