To do it the right way is really becoming an art – that “it” is gamification – adding social interaction and social collaboration to a web presence (that's my own definition, don't try to look it up in a dictionary).
But regardless of who defines gamification – the concept is essentially the same to each stakeholder that's in the “game” – what are the best and most effective ways to keep eyes on a website? Also, how do you get those eyes to want to share and interact with the content amongst their social spheres of influence (Twitter, Facebook, LinkedIN, etc.)
It's going to take more than just a scrolling leader board, and it's going to take more than a few cool looking badges that you can earn for providing comments.
What's needed is buy in from large, influential brands and the influx of cash to gamification platforms and high quality blogs that focus on community.
Check this infographic out from the folks at BigDoor – it speaks precisely to those points; that brands need to get involved and that serious direct spending on gamification initiatives HAVE to start happening.
We bloggers will continue to provide the great content, now we're looking to gamification platforms to provide us with the tools and mechanisms to bridge that interaction gap.
2012 should be a blast !!
Disclaimer: HicksNewMedia is a registered publisher with BigDoor