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Here Comes The Hammer

Stanley Burrell has always been 2 Legit 2 Quit. From his days as batboy for the Oakland A’s to his parachute pant wearing days as MC Hammer telling everyone “U Can’t Touch This”

Hammer is still wielding a microphone, as music is one of his true passions, but many of us know him also as a true social entrepreneur that can influence brand adoption with a mere tweet to his 2.2 million followers.

Hammer just won’t be stopped and earlier this week, the entertainer-turned-entrepreneur, demonstrated some of the capabilities of WIREDoo at the Web 2.0 Summit in San Francisco.

WIREDoo is, according to Hammer’s presentation, “Deep Search” and “Relationship Search.”

It’s been pointed out in a number of other tech reports that Hammer gave his presentation and was quite aware of the attendees in the audience. One such attendee was Google co-founder Sergay Brin. That being the case Hammer made a point to mention that his new search technology isn’t meant to replace existing search, but to add value. Nice move as always Hammer.

What does this all mean? Hammer did some on stage demonstrations and in one search on a zip code, Hammer showed in a single screen result the schools, homes, information on the community, shopping, crime rate…when he further selected “homes” the result set showed information like square footage and schools, among other data. Selecting schools showed things like SAT scores, school credential ratings, and truancy rates. Selecting truancy showed expulsion and suspension rates. In other words, not only does each search present a wealth of useful related information, but that search can just be a starting point to drill deeper and deeper. Kinda cool right?

Let me ask your opinion – do you think we need another search engine? Many have tried to topple Google and all have failed and decided to pivot to other business models. Watch Hammer’s presentation below and leave your comments.

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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