No More “Who Wore It Best” Moments

At one point or another, we’ve all seen photos of celebrities wearing the same dress and judge in a survey of “Who Wore It Best?”  Though not nearly as publicly scrutinized, but seeing someone wearing the same dress that you have meticulously chose is still irritating. minimizes those exasperating “Who Wore It Best” moments by offering exclusive, unique, or one-of-a-kind clothing directly from the designers.  Every designer featured on the website undergo a thorough screening process so only the trendiest and most current fashion is accepted.  Not only does serve as a platform for premier designers, it also gives shoppers an alternative to mass-produced apparel.

“All of our designers are hand picked,” explains Deezah Suleman, CEO of “Nowadays you can walk into three different upscale stores and find the same dress on every rack which… kills the fun in originality associated with fashion. brings that fun factor back.  You never know what must have piece you might stumble upon when visiting our website.”

To test their bold claim, I browsed through their website for original fashion.  The artistic vibe is definitely stronger than a conventional designer apparel website.  Although they still have to build their blouse collection, they have a diverse selection of rare dress styles.

Their eclectic collection of apparel, jewelry and accessories may make it difficult to match an entire ensemble through the website, but the exclusivity of owning something that looked like it directly came from Milan Fashion Week, and the satisfaction of creating your own image that reinforces your individuality outweigh the possible challenge.

I call a great Friday afternoon find!

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