Innovative New Sports App Released

Now that the Sweet 16 is getting identified, I thought it was a good time to point out a cool new college basketball mobile app from the folks at Plus/Minus Yada Yada.

Funny name, but serious functionality.

Created by Tony Verna, the legendary creator of Instant Replay, Plus/Minus Yada Yada’s first mobile app is called College Basketball Finals 2011. The app is available in both the iPhone and Android app stores and can be downloaded immediately.

App Functionality

This app works as an instant sports alert and will allow users to customize their smartphone displays to present playoffs customized the way each individual wants it presented. A user may select any of the 68 participating teams and preselect if they want real-time scores, odds, point spreads and other related sports information. The users can have the information appear automatically on their smartphone screens without ever having to open a link. The College Basketball Finals 2011 app delivers scores every five minutes, and allows the more active users to check in every five seconds for score updates.

“This release of our first app is only the beginning,” stated veteran sport broadcast executive, Verna. He further stated, “When I invented instant replay it was a very different world, instant replay was the state of the art in technology back then. Today’s dominant technology platform is the smartphone and I am very pleased with the outcome of this application. This is very exciting and the app is so intuitive, but the technology that I am developing right now for our coming apps is going to push the limits even further.”

The company will be releasing Instant Sports Alert apps for Soccer, Football, Basketball, Baseball and Hockey. The company is developing proprietary new technologies and the app will continue to evolve and get more sophisticated over time.

“Tony Verna created what we today can’t live without when he invented instant replay. What would the live sports experience be, if not for instant replay? We see Mr. Verna as a great innovator in our industry and we are sure his new application will be a huge success. We are looking into implementing it into our smartphone sports betting network here in Vegas as well,” stated Las Vegas sportsbook executive John English whose company operates over 75 sportsbooks and was the first company in America to receive approval for smartphone sports betting in Nevada.

“Our goal was to design a live in-game score and odds app for sports that will be extremely user-friendly,” said David Eisenstadt, President of the Company. “This groundbreaking app will truly service the fans with the information that they are seeking, accurately and instantly.”

The app is available for $1.99 on the iPhone and Android as well as Amazon App stores.

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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