HSN Extends Digital Reach with the Launch of iPad App

Confession time – yes, I watch the Home Shopping Network. I don’t get sucked into the crazy deals for stuff I obviously don’t need, but I do like the channel. Now, they’ve gone and done it – and launched an app for the iPad.

With this launch, HSN will be the only retailer offering a video-centric iPad experience that allows consumers to watch both live streaming video and 15 channels of archived video, as well as the ability to program their own channels based on their preferences. – BOOM, I’m sold !

“HSN’s business exists at the intersection of entertainment, commerce and lifestyle programming, and the iPad technology gives us the perfect platform to deliver our customers an immersive experience that incorporates all three elements,” said John McDevitt, VP of Advanced Services at HSN. “The HSN App for iPad is also another new way for our customers to shop wherever they are, whenever they want.”

Background

In developing the app, HSN aimed to include all the best features of the hsn.com experience. The HSN App for iPad allows users to stream live video from HSN and HSN2 or watch previously-aired content from the network’s video library on the top of the screen while simultaneously browsing related products on the bottom half of the screen.

In addition, the app allows customers to create up to five of their own personalized channels, selecting their favorite brands or categories of merchandise and compiling videos focused on these preferences.

The addition of the HSN App for iPad reinforces HSN’s commitment to being at the forefront of transactional innovation.  Click HERE to get the free app from the Apple App Store.

HSN also has apps for the iPhone, Android, and Windows 7 phones, as well as an optimized mobile website.

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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