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ProFootballTalk Live on Jan. 4 will launch ProFootballTalk Live with Mike Florio, a daily all-things-NFL Web series.

The series will debut just as the NFL playoffs heat up. But according to NBC officials, the plan is to continue the daily show well beyond the Superbowl—all year long, in fact.

The new show is part of an expanded, multiyear partnership between the NBC and will continue to host the blog, which was founded by Florio in 2001. And Florio, a former lawyer, will continue to make regular appearances on NBC’s Football Night in America.

NBC began working with ProFootballTalk last year. Quickly, the site’s short-form, blog format has become the centerpiece of NBC’s Sports Talk initiative. The company has since introduced multiple sites under the “Talk” banner, including HardballTalk, ProBasketballTalk, ProHockeyTalk and others.

[story via AdWeek]

James Hicks

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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