Vail Resorts Announces Launch Schedule of EpicMix and Epic Holiday Gift Contest

Snowboarders and skiers get read – Vail Resorts has just announced the launch schedule of EpicMix, the revolutionary new online and mobile application that will allow skiers and snowboarders to digitally capture and share their ski and ride experience at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Vail Resorts also announced a new contest based on the total vertical feet skied at its resorts, in which one lucky guest can win up to $100,000 in a cash prize.

$100,000 in cash just for skiing ? Love it !

Here’s how it’s going to work. Beginning this Friday, Nov. 5, on Keystone Resort’s opening day, the EpicMix scanners will capture guests’ lift rides, calculating vertical feet and days skied. The scanners will continue capturing guests’ lift rides with each of the other resort openings – Breckenridge on Nov. 12, Vail and Heavenly on Nov. 19 and Beaver Creek on Nov. 24, 2010.

The EpicMix website and mobile applications will be launched for guest interaction between the Thanksgiving and Christmas holidays. Guests will be notified by email when the EpicMix application goes live. While guests will have to wait until the application goes live to activate their EpicMix account and review and share their accomplishments with family and friends, EpicMix will be capturing all of their lift rides from the beginning of the season. When they first access the application, EpicMix will be loaded with their total days skied and their cumulative vertical feet since the beginning of the season and any special commemorative pins already earned.

In addition, starting with Keystone’s opening day, the EpicMix website will feature a live running total of the cumulative vertical feet skied at each of Vail Resorts’ five resorts by everyone using a season pass or PEAKS lift ticket. This will be the first time skiers anywhere in the world can view this statistic for a ski resort.

To celebrate the launch of EpicMix, Vail Resorts will be giving an Epic Holiday Gift to one lucky guest selected at random on Dec. 29, 2010. The exact amount of this special gift will be set at $1 for each 30,000 of vertical feet skied by all skiers and riders across Vail, Breckenridge, Beaver Creek, Keystone and Heavenly mountains, from the opening of each resort to the day the EpicMix application goes live, up to a maximum of $100,000. Skiers and snowboarders will automatically be entered into the drawing when they activate their EpicMix account between when the application goes live and Dec. 28, 2010. For additional details and contest rules, visit

“We’re excited to begin the process of launching EpicMix for our guests this winter to digitally capture their lift rides with the opening of Keystone Resort this Friday,” said Heidi Kercher-Pratt, vice president and chief marketing officer of Vail Resorts. “We also look forward to watching, with our guests, the vertical feet totals at each of our resorts and offering our guests a chance to have a truly Epic New Year’s with a cash prize of up to $100,000.”

Technically – how this all works

EpicMix automatically captures the activity of guests throughout each of its resorts by leveraging Vail Resorts’ state-of-the-art radio frequency (RF) scanners that have been installed at each of its 89 lifts across all five mountain resorts. An RF-enabled chip embedded in Vail Resorts’ season passes and PEAKS lift tickets will automatically track guests’ lift rides, calculating vertical feet skied and days on the mountain, and will recognize special achievements and accomplishments by granting guests commemorative, collectible digital pins. EpicMix will have hundreds of available digital pins for a multitude of unique experiences available at each resort.

EpicMix will allow guests the choice to “opt in” and share their statistics and accomplishments through updates on Twitter and Facebook and guests can create special EpicMix leader boards with their Facebook friends. The free EpicMix mobile application, which guests can download to their iPhone, Android or other smart phone, will alert guests when any of their Facebook friends are skiing and where they are on the mountain. The application will also allow guests to send messages to their private groups of Facebook friends on the mountain. The mobile application will also provide trail and grooming information, snow and weather reports, as well as resort news and traffic updates. EpicMix will also have a special website for kids under the age of 14, which will allow them to connect with their parents’ accounts, but will have content designed specifically for them and unique pins only kids can earn. The kids’ site also will have special privacy restrictions. Parents will also be able to use EpicMix to track the lift rides of their kids in real time.

A little background on the Vail Resorts

For more information go to and GOOD LUCK !

James Hicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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