Dunkin’ Donuts Announces Contest For National Coffee Day

Outside of Christmas and the start of the NFL season, this is probably one of my favorite days of the year – Today is National Coffee Day ! Let the caffeine flow folks !

Along with this celebratory day Dunkin Donuts is looking for the ultimate Dunkin’ Donuts coffee fan. As Dunkin’ Donuts celebrates 60 years, the brand today launched “The Ultimate Dunkin’ Donuts Coffee Fan Contest,” a search for the person most passionate about drinking Dunkin’ Donuts coffee to keep him or herself running every day.

To reward the ultimate coffee fan’s passion and enthusiasm, Dunkin’ Donuts, the number one retailer in the Hot Regular/Decaf plus Flavored Coffee and Iced Coffee categories according to the NPD Group/CREST, has brewed up its biggest coffee-related prize ever. The contest’s grand prize winner will receive:

  • A five-day trip for two to tropical Costa Rica , including a visit to one of the region’s premier coffee farms (with a personal tour led by Dunkin’ Donuts coffee excellence managers) and other exotic adventures.
  • A trip for two to Boston, Massachusetts, home of Dunkin’ Donuts’ world headquarters, for an exclusive behind-the-scenes visit with the Dunkin’ Donuts coffee excellence team. The day features personal coffee education, an inside look into how the brand brews the perfect cup of coffee, and lunch featuring coffee-themed recipes prepared by Dunkin’ Brands’ Executive Chef, three-time James Beard Award nominee, Stan Frankenthaler.
  • 60 months of free Dunkin’ Donuts coffee, delivered directly to the winner’s house.

That’s right folks – 2 trips and 5 years of free coffee – you kidding me?

To enter, visit the Contest Application on the Dunkin’ Donuts Facebook page at www.facebook.com/dunkindonuts between September 29 and October 20 and upload a video no longer than 60 seconds that expresses your love for Dunkin’ Donuts coffee and why you believe you are the most passionate and loyal fan. Videos may not include footage taken inside a Dunkin’ Donuts restaurant.

Online public voting will take place from October 21 through November 4. In addition to the public vote, a panel of Dunkin’ Donuts judges will score each entry based on the following criteria: passion for the brand, overall video appeal, originality and creativity. The grand prize winner will be selected based on a combination of the online vote and Dunkin’ Donuts judges’ scores.

The contest is open to all U.S. residents 18 years of age and older. The grand prize winner will be announced on or about November 19. Additionally, 10 finalists will each receive 12 months of free Dunkin’ Donuts coffee, delivered directly to their houses. JetBlue Airways, Boston’s leading carrier, is the official airline of “The Ultimate Dunkin’ Donuts Coffee Fan Contest”.

“As we celebrate National Coffee Day and Dunkin’ Donuts’ unmatched coffee heritage, we are excited to offer our biggest coffee prize ever to recognize and reward the passion of our guests who depend on us to keep them running throughout their day, and have made Dunkin’ Donuts an important part of their daily ritual,” said John Costello, Chief Global Customer and Marketing Officer at Dunkin’ Brands. “We believe the Ultimate Dunkin’ Donuts Coffee Fan Contest is a great way to give our loyal fans a chance to express their creativity, enthusiasm and support for Dunkin’ Donuts coffee.”

A little behind the scenes trivia:

Dunkin’ Donuts is the world’s number one coffee company, selling 1.5 billion cups of hot and iced coffee every year. The company has set the standard for offering a superior grade of coffee, and in 2008, an independent taste of each brand’s most popular flavor showed that Americans preferred Dunkin’ Donuts coffee over Starbucks.

Dunkin’ Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category for each of the past four years.

For more information about the contest including the rules and prize details, please visit www.facebook.com/dunkindonuts. You can also follow Dunkin’ Donuts on Twitter @DunkinDonuts.

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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