The Style Guide For Bloggers

Journalists know about style guides – Associated Press, Strunk and White – well, how about we drop another resource…Yahoo, Inc !

The Style Guide For Bloggers 1Yahoo recently published The Yahoo Style Guide, proclaiming it “the ultimate sourcebook for writing, editing and creating content for the digital world.” At more than five hundred pages, and with an accompanying robust Web site, it is remarkable both for what it addresses (everything from hyphenating compound modifiers to abbreviating state names) and for what it says about where journalism is headed in the twenty-first century.

I am very excited to get and read this manual. As you may recall, we here at THE Tech Scoop are making a valiant effort to revitalize the Blogger Code of Conduct Movement started by Tim O’Reilly back in 2007 (see our post here).

The editors of The Yahoo Style Guide make their priorities clear early on. When writing for the Web, they favor short over long, simple over complex, consistency over laxity. “Online audiences expect far more information, in much less space, in far less time, than ever before,” the preface says. “Attention spans are short, and every pixel counts.”

The guide emphasizes techniques to make content easily searchable, as a way to drive traffic and help ensure the success of your site. The reader is urged to “[s]eed your copy with keywords” that search engines can find quickly—and embed those keywords in headings and other display type that count the most. Link to other sites, and encourage those sites to link to yours. And if you have the choice between being clever and being search-engine friendly, opt for the latter.

The Yahoo Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World | St. Martin’s Griffin | click here to get the paperback or digital copy from Amazon.


The Style Guide For Bloggers 2
The Style Guide For Bloggers 4
James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

More from author


Leave a Reply!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related posts



Latest posts

How to Play Sony PlayStation X Games on Android

Sony’s PSX was a unique video game console. It played a crucial role in shaping the childhood of 90’s kids. Its production...

How The Pandemic Affects Loneliness

The loneliness epidemic sweeping through the country is getting worse, and its effects are starting to show. Chronic loneliness has been shown...

4 Benefits Of Assisted Living For Your Loved One

As your family member gets older, you may start to wonder whether they're getting enough of what they need at home. It's...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!

%d bloggers like this: