After being a sponsored trending topic on Twitter all day yesterday, it appears that King James himself has joined the Twittersphere.
It's not a Twitter Verified Account just yet, but Lebron's buddy and fellow NBA player, Chris Paul says it's definitely him using the username @KingJames
Isn't this interesting folks? The big news of the past few weeks, outside of BP and the weather, is where will Lebron James play next year? Now he's setting up on the biggest marketing and public relations platform across the globe just prior to making that announcement – BRILLIANT !!