It’s Foursquare Day

Let’s do a massive amount of  Foursquare check-ins tomorrow since 4/16 is the official social media holiday known as Foursquare Day.


Foursquare Day started as whimsical thought by Nate Bonilla-Warford. An optometrist by training, he has been a dabbler in social media for years. Immediately after Foursquare became available in the Tampa Bay area, he very quickly saw its value and blogged about it. From a personal standpoint, the friendly competition of the game was engaging. He found himself discovering new places such a Yoshi Café, which, it turns out, has better and cheaper sushi than the supermarket next door. As a business owner, Foursquare clearly offered a way to connect with and build relationships with patrons with almost no financial expense.

Nate is amused by simple number relationships like squares and primes and he makes a big deal about Pi Day each year. The thought struck him that since four-squared equals 16, it would be great to check into Foursquare on the 4th 16th of the year, otherwise known as 4 / 16 or April 16th.

Nate floated the idea on Foursquare’s forum on March 12, 36 days before April 16th. An entire week passed with no activity before Kenneth Glanton suggested a Foursquare Day badge. He shared the idea with many of his friends on Twitter. Prompted by Ken’s enthusiasm and the recent excitement over Foursquare’s success at SXSW, Nate wrote up the Foursquare Day proposal and started a Facebook event on March 22, with 25 days left.

And with that – Foursquare Day was born.

To get involved and join the fun check out the main site here. To follow my interludes on Foursquare click here to add me to your list.

Here’s the Twitter feed that will follow the events of the day.

In my town (Sacramento, CA) click here for all the info on our local swarm.


James Hicks

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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