Google Buzz – Social Integration via Gmail

At today’s announcement Google said, Today, we’re launching Google Buzz, a new way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there’s nothing to set up — you’re automatically following the people you email and chat with the most.

You can choose to share publicly with the world or privately to a small group of friends each time you post. And you can connect other sites you use, today there’s Picasa, Flickr, Google Reader, and Twitter, so your friends can keep up with what you’re doing around the web — all in one place.

To make sure you don’t miss out on the best part of sharing, Buzz sends responses to your posts straight to your inbox. Unlike static email messages, buzz messages in your inbox are live conversations where comments appear in real time.

You can follow the specific people whose posts you want to see, but Buzz also recommends posts from people you’re not directly following, often ones where your friends are having a lively conversation in the comments. If you’re not interested in a particular recommendation, just click the “Not interested” link and your feedback will help improve the recommendations system. Buzz also weeds out uninteresting posts from the people you follow — collapsing inactive posts and short status messages like “brb.”

There will also be integration with your html-capable mobile phone, so Blackberry, iPhone and Android users will be able interact with their friends and followers.

Now, where does this leave Twitter? Obviously, Twitter still dominates the world and for the foreseeable future will continue to reign supreme. But, Google is really making strides to take over all aspects of our online communication experiences. Think about it; email, office suite, phone, search, shopping, now social.

Per Google, they should be rolling this functionality out in the coming days.

Chime in folks

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James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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