Truth In Motion: U.S. Ski Team Prepares For Vancouver Olympics

Olympic Rings
Image by HicksNewMedia via Flickr

As the 2010 Winter Olympics in Vancouver Canada nears, Lake Tahoe is abuzz with activity and anticipation.

Truth in Motion: The U.S. Ski Team’s Road to Vancouver is a documentary film commissioned by Audi of America. It will chronicle the unique trials of select members of the U.S. Ski Team as they prepare for a chance at greatness. Audi has proudly sponsored the U.S. Ski Team since 2007

The above video clip captures Gold medal Alpine skier Ted Ligety racing down a near vertical slope at 100 MPH as he narrates the visceral, intense experience to the finish line.

The film will be directed by Brett Morgen, multiple-award winning director of such acclaimed documentaries as The Kid Stays in the Picture and On the Ropes.

The film is scheduled to air on Jan. 30 at 8 p.m. on NBC, followed by an encore showing on USA Network on Feb. 6. It will also run three times in primetime on the Universal Sports Network.

As part of its continued support of the U.S. Ski Team, Audi of America commissioned – Truth in Motion: The U.S. Ski Team’s Road to Vancouver – which will tell the fascinating stories of these elite American athletes as they prepare for the competition of their lives.

“Audi of America’s continued sponsorship of the U.S. Ski Team has been a perfect fit from day one,” said Scott Keogh, chief marketing officer, Audi of America. “This film is exemplary of our dedication to this team and the unique stories it will create, as well as a chance to chronicle the synchronous use of technology, innovation and willpower that defines both Audi and the U.S. Ski Team.”

“It was awesome working on this project with Audi and the entire production crew. Brett and his team bring a really unique perspective to our sport,” said Olympic Gold Medalist Skier Ted Ligety. “We’re grateful for Audi’s support of this project and look forward to seeing alpine ski racing in primetime outside of the Olympic Winter Games!”

For more information, visit the official website:

Truth In Motion: U.S. Ski Team Prepares For Vancouver Olympics 1

Truth In Motion: U.S. Ski Team Prepares For Vancouver Olympics 3
James Hicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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