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Using Facebook Marketing to Promote Your Business

January 24, 2010

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3 min read

Unless you've been living under a rock for the past few years, chances are you've at least heard of Facebook. More likely, however, is the chance that you have used Facebook as a way to get and stay connected with friends, post your pictures, play games and generally divert yourself from that ever-growing to-do list. But did you know that you can use Facebook to actually tackle that to-do list when it comes to your promoting your business? Yes, it's true: Facebook is a valuable marketing tool for your business if you know how to make it work for you.

: Image by HicksNewMedia via Flickr

More than 350,000 people worldwide use Facebook as a way to get and stay connected with friends, post your pictures, play games and generally divert yourself from that ever-growing to-do list. But did you know that you can use Facebook to actually tackle that to-do list when it comes to your promoting your business? Yes, it's true: Facebook is a valuable marketing tool for your business if you know how to make it work for you.

If you want to market to repeat customers in an easy and already-popular way, Facebook is the way to go. Twenty percent of fans will return to a Facebook page repeatedly. If you can capitalize on that and keep your fans coming back for more, you'll be a success.

The truth of the matter is, Facebook marketing is not particularly difficult, ones you understand a few things. And once you become really proficient at it, you'll be able to get more and more fans to your page all the time.
Play on human nature to increase your Facebook marketing efforts' effectiveness. Remember that people like to feel like they are getting a bonus. Entice people to visit your page by offering them a prize or a discount just for visiting your page. You'll start to see an increase in your fans pretty quickly! Facebook is a great way for you to not only communicate with your fans but also for them to communicate with you. Read your fans' comments and address them, both good and bad, or run the risk of having your Facebook marketing efforts flounder. Be interactive with your fans and you'll see your efforts pay off. Opportunities abound with Facebook marketing. Don't rest on your laurels, even when you start to see your fan base growing. Give your fans something to talk about and respond to what they are saying. Keep people talking about your business and you'll continue to stay top-of-mind with them. That's key to a successful business. Here's the good news: Facebook offers several ways for you to market your page. These include sending messages, posting videos, and even distributing links to your page. Take good advantage of these tools and you'll stay in all-important contact with your fans. By staying in contact with your fans you'll keep their interest. Lose your fans' interest and you'll lose business. Let uSocial.net help you on the road to successful Facebook marketing. They have the knowledge, tools and expertise to help you on your Facebook marketing journey. Need to learn more about effective Facebook marketing? Check out this site about Facebook marketing and learn everything you need to know.