Beyoncé Bringing The Heat

Beyoncé Heat is the first fragrance soon to be available by the Ms. Knowles ! It is scheduled to hit stores in February, but the singer says her fans already love it — and she loves it, too!

“I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”

Beyoncé took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.”

Beyoncé looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said.

The Beyoncé Heat lineup includes eaux de parfum in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.

Dereon (eFashion Solutions)

Look for it in department and specialty stores, like Macy’s. [via]

James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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