Guns N' Roses vs. Dr. Pepper

The band, which released its first album in 17 years last week, has found itself in a legal tussle with soft drink giant Dr Pepper over a promotion turned awry.

Dr Pepper rolled out a marketing campaign in March promising a “free soda” to “everyone in America” on one condition — Axl Rose, lead singer and frontman for Guns N’ Roses, had to “finally release his 17-year-in-the-making belabored masterpiece, ‘Chinese Democracy,’ in 2008.”

Guns N’ Roses, released the album last week. And Dr Pepper followed through, posting a coupon on its Web site for a can of soda. There was one catch: fans had 24 hours to go the Web site and print out the coupon.

So many GN’R fans — and, no doubt, fans of free stuff in general — tried to get the coupon that they choked the site and it crashed. Disgruntled and downright ticked off, some blamed the band.

“When you go on the blogs and you read the responses from the fans, they associated Axl with this promotion … and blame him for the fact that they didn’t get their free soda,” said GN’R lawyer Laurie Soriano.

“We’ve gone public with the fact that we are not involved but are trying to clean up the mess,” Soriano told CNN.

Dr Pepper told CNN it had “taken great steps” to keep up its end of the bargain. It said it extended the window for the giveaway from 24 to 42 hours, added a toll-free line to handle consumer requests for the coupons and set up an interactive voice recorder to accept coupon requests. None of those measures are still in effect.

“Additionally,” the company said in a written statement, “for those who contacted us in the week after the giveaway about difficulties requesting the coupon, we continued to offer free coupons to address any problems they may have encountered.”

That may be so, but the band still wants an apology.

“The door to a lawsuit being filed is always open until the fans are taken care of and Dr Pepper has done the right thing,” Soriano told CNN.

The band may have other concerns. “Chinese Democracy” received mixed notices upon its release, and some bloggers are blaming Axl Rose for the new album’s reception.

So let me ask you; have you checked out the new Guns N’ Roses album? If so, how is it? More importantly, have you gotten your free Dr Pepper ?

James Hicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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