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February 10, 2011

61 SuperBowl XLV Commercials – In 2 Minutes

The clever team over at AdWeek have taken every single Super Bowl XLV commercial and made us a 2 minute montage.

So if you missed any of them during the game, or in this week since – take a couple minutes to watch the video below, and enjoy.

Related articlesVirtual 3D Tour of the Super Bowl XLV Stadium (infotainmentnews.net) Theme For The Super Bowl XLV Winner (infotainmentnews.net)
 
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February 8, 2011

Michael Douglas: The Journey

Image by Getty Images via @daylife

Michael Douglas, who overcame cancer last year, narrated a self-written essay at the beginning of Super Bowl XLV.

The essay, on overcoming adversity, is called “The Journey,”

Here is his essay in it’s entirety:

At times, it is a struggle.

We witness it, we feel it, we live it.

And through it all, generation after generation, we never give up.

How could we?

Can you imagine what life would be like if they didn’t persevere during an era that was far from great …

If he never asked what we could do …

If he didn’t [...]

 
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February 8, 2011

Top 10 Ads From Super Bowl XLV

The numbers are in – and the top ads during Super Bowl XLV have been determined.

Los Angeles-based Ace Metrix, a company that measures the impact of creative advertising on television viewers, has announced that the ad, by Volkswagen of America, was the most effective of the 19 automotive commercials that were televised during the game. The company, which uses criteria such as watchability, likeability, relevance, persuasiveness, ability to alter opinion or to create desire, and the actual messaging content to analyze ads, said it scored 603 on a scale of zero to 950.That was more than any other automotive ad, and 10 percent higher than the average Super Bowl ad, in [...]

 
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February 6, 2011

Theme For The Super Bowl XLV Winner

Outside of sports, music is an aspect of the world culture that tends to bridge divides and bring folks together.

I’m going to make the stance right now – 3 hours before the start of Super Bowl XLV that the official theme song for the Winner tonight should be…

Get your copy in the iTunes Music Store here.

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