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January 31, 2013

Tonya Hall Radio – Talking Journalism and New Media

Recently I had the distinct pleasure of being a guest on The Tonya Hall Radio show.

Our topic was journalism and how reporting of information has changed over the decades, especially with the advent of the internet, social media, mobile devices with instant push notifications, etc.

Does the “consuming consumer” take the time to validate information presented to them, or does a perceived reputable source serve as our only validation that what is being reported is indeed accurate?

Also who owns that responsibility of fact checking? Is it the consumer, the journalist? Both?

I’ve linked the show below – check it out. It was an honor to [...]

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January 27, 2013

3 Good Ways To Market Your Small Business Blog Using Social Media

There’s a new maxim which suggests that if your small business is not online, you don’t exist. We kindly agree with this maxim and the reason for this is because, we are an increasingly interconnected society and technology is the string that holds it all together. Not hardware technology but software technology in the form of social media.

Social media (for now) consists of three big networks; which is Facebook, Twitter and Google Plus. These three are the networks most of us belong to and participate in. For businesses, the three are the networks to focus your efforts on. If you recently created a blog for your small business and wish to [...]

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January 21, 2013

We Want More Than What Others are Willing to Give: Social Gifting [Infographic]

As humans, we tend to want far more than what others are willing to give. Let’s consider gift giving. The average price for top selling gifts in the 1980s and 1990s was $48, compared to $244 for top selling gifts from 2000 to 2011. Today, we love receiving smartphones, tablets, e-readers, MP3 players, and headphones. People are far more appreciative when they receive a gift item they’ve explicitly requested. The problem is the average cost of a gift people actually want—it’s about $207! People are only willing to spend between $20-$30.

What’s the solution to this dilemma? The answer lies in social gifting, a fancy term for collaboration in today’s world. People can share their [...]

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January 17, 2013

Social Media and Brand Promotion: Not an Option, a Necessity [Infographic]

There is no doubt that social media has gone mainstream—hundreds of millions of users use social networking sites each and every day. Major U.S. brands recognize this and have adjusted their marketing strategies accordingly. Many of these brands have established a presence on Facebook, Twitter, Google Plus, Pinterest, and Youtube—the most popular social networking tools in the online sphere today.

American Eagle Outfitters and Abercrombie and Fitch, two popular clothing retailers that appeal to younger Americans, use Facebook to promote new items and seasonal clothing lines. Home Depot uses YouTube to promote “how to” videos that help Internet users [...]

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