Get your smartphones and QR code readers ready sports fans. Have we got a code you want to scan !
Zara Dampney and Shauna Mullin have signed a sponsorship deal with the betting firm Betfair and have agreed to sport Quick Response (QR) codes on their bikini bottoms at this week’s tournament in London.
The QR codes, when photographed with a smart phone, direct the photographer to Betfair’s Web site — where they can place their bets on a full array of sporting events.
Betfair public relations head Andy Lulham told the Telegraph that he wanted to place his company’s advertising where cameras focus — and the sun don’t shine.
The London 2012 beach volleyball [...]
Talking about taking technology serious and making a permanent impression.
Now you have the option to take your QR Code with you everywhere – forever. Tattoo artist, Levi Smith of The Jade Monkey Tattoo in Phoenix, Arizona is offering his services to those wanting to etch their QR Code on their body.
Are you up to this?
I have the pleasure of announcing that one of my professional colleagues, Wayne Sutton – a new media pioneer, has recently launched a QR code reader app for the iOS platform.
QR codes, geo-location, and social sharing are what’s hot right now; anyone who is even remotely involved with the interweb knows that. How to effectively share and communicate your message to your readers/viewers/followers/networks is how brands, businesses and individuals are helping market product and services.
The QR code is one of the next iterations of creative marketing and sharing of information.
With Wayne’s new iPhone app he is essentially bridging mobile, social, [...]
Anvil Knitwear, a leading manufacturer of socially and environmentally responsible apparel and accessories, recently launched Shirt Scan, an iPhone application that allows retailers, brands and consumers to deliver multimedia content via apparel to their target audiences.
Through the use of QR (Quick Response) codes applied directly on the shirt, label or hang tag, Shirt Scan can be customized based on brand, customer, retailer or campaign, delivering a unique consumer experience in the form of articles, photos, and videos.
“Through Shirt Scan, we’re enhancing the way consumers interact with their products and services, creating a digital platform for [...]