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November 14, 2012

The New Windows Phone 8: Jessica Likes It – Do You?

Here’s the latest ad from Microsoft that promotes their Windows Phone 8.

Jessica Alba touts her multitasking abilities.

Does this make you want one?

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August 29, 2012

The Financial Risks of Launching a New Console [infographic]

It’s been nearly 7 years since the Xbox 360 was released and rumours are heating up as to the next generation of consoles. The Wii U is currently scheduled for a Christmas release this year, causing some to speculate Sony and Microsoft won’t be far behind.

This infographic by Ladbrokes deals with the current rumours hounding the release of Microsoft and Sony’s next generation consoles. Interestingly, it seems that Sony is pursuing the loss-leading model (at a predicted $1000 per console) once again, aiming to recover the development costs in license fees on the titles released.

More interestingly, it’s been suggested that ‘always online’ will be introduced; is a more [...]

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August 26, 2012

Microsoft Launches “Election 2012 Hub on Xbox LIVE”

Starting Monday, August 27th, Xbox 360 owners will have access to “Election 2012 on Xbox LIVE,” – the ability to watch and interact with live election coverage of the presidential debates on their Xbox.

Users will also be able to research the candidates and issues from Face the Facts USA, register to vote through Rock the Vote, and participate in live daily polling from YouGov. will deliver daily election programming to keep users up-to-date on the latest news and analysis about the election and the candidates. All these experiences will be featured on a brand new Election 2012 Hub on Xbox LIVE.

We want [...]

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July 10, 2012

Windows Phone’s Abilities Showcased Through Baseball Bucket List

Microsoft is – to coin a phrase – “kind of a big deal” these days, and they’re using that momentum to launch a brand new campaign to showcase the capabilities of their Windows phones.

Steve Gebhardt and John Tramutolo – two editors from The Roosevelts – are traveling to Major League Baseball’s greatest stadiums for what they’re calling the “Windows Phone Baseball Bucket List.”

They’re planning to fulfill every fan’s dream and greatest impulse on this comprehensive trip, including but not limited to:

– Try to get a player to acknowledge us on the field – Wear a World Series [...]

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