There’s a whole lot of hype about the power of blogging, but how do you really even get into the craft? Craft is an applicable word, because a good blog is an art and a science. Learning to design and create a blog presence that makes an impact on your target audience is key.  

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You can learn the tricks of the trade by always remaining open to new information.  Take some time now to read through a few viable tips for new bloggers to produce an outstanding blog from the beginning. 

Choose a great platform from which to build

WordPress, Gauker, BlogSmith, and TypePad are all considered blogging platforms.  Choosing a solid blogging platform means that you will have an easier time setting up your blog.  

If the platform is well-established, you could also gain some networking benefits from choosing one over the other.  Do some digging to find out which platform can best serve your organization’s individual needs.  

Choose who will host your blog

You can choose to self-host your blog, or you can build your compilation of information on a free alternative.  Free is a great word in any realm of business. However, the downsides of the free alternatives are nothing to be ignored.   

Here is a list of just a few of the things you should consider before choosing a free hosting service for your new blog.  

Your domain name will be weird. 

You won’t technically own your blog. 

You can’t fully monetize with free hosting.

Decide what (or who) will be the aim of your blog 

Do the work to pinpoint who exactly will be reading your blog.  Decide who you want to read your blog, then choose general subject matter boundaries.  

For instance, if you’re a specialist in the oil and gas industry, you would write blog posts that teach readers about drilling, rigging, and more.  Write something regarding top drives and kelly systems.  The point is to create posts that are relevant to your industry or field of knowledge.  

Build a collection of quality content

The content of your blog is the true eye-catcher.  If you can’t produce a quality read, then people won’t keep coming back for more.  Learn how to use your words in such a way that people want to read them and Google wants to present them first in the SERPs (search engine results pages). 

Learn to incorporate the concepts of SEO (search engine optimization) within the text of your blog posts, while maintaining the value of the information you provide.  

Start designing your new blog 

Once you’ve thoroughly explored the bounds of the former tidbits of information in this post, start working on the aesthetic design of your blog.  Decide how you will visually present your creation to the world.

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