How Livestreaming Video Boosts Engagement

As we dive deeper into the digital era, people are beginning to prefer live video over text and static video. In fact, 8 to 10 people would rather watch live video than read a blog or social media post. This makes sports, concerts, breaking news, and conferences more alluring and entertaining. In 2019, YouTube’s livestreams from Coachella collected 82 MILLION live views from the first weekend of the music festival alone!

There are an assortment of benefits of joining the live video wave. Only 20% of people finish reading a text article, but livestreams have stronger influence to make people purchase event tickets. Livestreams also draw in 6x the engagement of video-on demand, and 97% of consumers are willing to share live video on social media platforms.
Going live is easy! There’s no equipment needed except for choosing a platform that is best for your business: Facebook, YouTube, Instagram, or LinkedIn. Take your business live today!


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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