There has been a major shift in marketing in recent years. Marketing was once based on leafleting and printed posters to promote a business, but this has now changed to a virtual online world where you can connect with customers in all corners of the world. This adjustment has meant that businesses can now promote their brand to a worldwide audience if desired through a range of different mediums; one of which is video marketing.

Using videos within your marketing plan can help boost your SEO and customer engagement, but how can you go about creating video content and where can they be posted?

If you’re new to the world of video marketing, here are a few ideas you could consider:

Live streaming

Live streaming hasn’t been around for many years but has become an extremely popular way to deliver content to a target audience on the likes of Facebook and Instagram. As followers have to tune into live streams through their own will, you’ll be speaking to people who have a keen interest in what you have to say, rather those who may have stumbled across your content accidentally. What’s more, it’s also completely free to use, and the real-time engagement of the video allows the individual to have a direct conversation with a follower.

Although live-streaming can be achieved through a smartphone or laptop, they’re not the most ideal devices for regular live-streams. Smartphones can often have bad-quality picture and sound, and laptops are far too bulky to carry around. It would be ideal to invest in a professional live streaming camera from the likes of choosist.com, where you can browse different devices from a range of brands and find the most suitable one for your needs.

YouTube

YouTube is the most popular social media platform for video content in the world, so, if you’re looking for ways to promote products, services, or yourself as a media personality, then YouTube is certainly the way forward. Approximately 30 million visitors head to the platform every single day, so it’s the best way to get yourself noticed. Your videos should entertain, but education – ‘how to’ guides are often the most popular on this platform and can often lead to increased sales of the products or services used. Vlogging on YouTube will improve your chances of being found on Google and allows you to build up an email list from your subscribers. A video can be halted halfway through so that individual can enter their email address and subscribe to your channel before they watch the rest of the clip. Find out more about how to grow your YouTube channel.

Facebook

If you use Facebook for personal enjoyment, you may be aware of how your newsfeed is becoming highly saturated with video content. Many businesses now use Facebook to secure a following through a business page and implement video marketing into their strategy to reach a wider customer base. Facebook has an autoplay feature, meaning that videos catch the attention of the user immediately and encourages viewing. Also, videos get more organic reach than any others posts on Facebook, so you don’t necessarily have to pay to boost the post as you would with the likes of a competition post, news post or product listing.

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