The title says it all, really. But what does it take to create a people-pleasing company? Well, here are a few ideas.
Value your team.
First of all, you need to value your team. A people-centric company needs to start by recognising the importance of the people who keep it running. If you keep your team happy then your customers will be happy. After all, every individual employee counts when it comes to presenting your brand as a pleasant and engaging organisation. Make sure you talk to your workers and let them know that their contributions are noticed. You might even want to reward your team with free lunches or bonuses if they work particularly hard. That’ll encourage them to stay productive.
Develop a powerful brand message.
Developing a powerful brand message is a great way to please the target market in the long-run. For instance, you could promise to donate 10% of all profits to charity. This will encourage people to buy from you rather than other businesses in the industry; after all, their purchase will improve the lives of others. You might even want to do some research on Cane Bay Partners because this business started its own relief program to help citizens on St. Croix island. This selfless act proved to long-term customers in the area that the business cared about more than profits; it actually valued its client base.
And that’s the kind of powerful brand message you need to make. Obviously, you don’t need to simply react to a disaster; you can make a lasting statement to win over the people in your market. Maybe you could “go green” to show that your company cares about its impact on the planet. That’s a permanent message you can adopt to demonstrate your passion about something other than making a profit. Plus, the more likeable your brand, the more likely it is that your reputation will grow via word of mouth.
Offer excellent customer service.
This ties into both of the previous points. It’s the pinnacle of a people-pleasing company. You need a strong team to deliver a high-quality service, and you need a powerful brand message to engage with consumers. But excellent customer service depends on more than enthusiastic workers and caring values. You need to deliver on your promises. In fact, you need to exceed expectations. Give your customers more than they ever thought they were buying. Attach a free voucher or freebie to the thank-you email you send to first-time customers, for example. This will encourage them to return to your business in the future.
And make sure you use all of the tools at your disposal to offer immediate and helpful customer service. Social media is a great resource for effective client communication. Encourage customers to Tweet in questions or complaints, and ensure that a member of your customer service team is ready to resolve the issue within minutes. That kind of speedy service will definitely please your client base and show them that you care. A company is more likely to make it in the long-run if it values lasting relationships with the loyal customers in its client base.