How Gen Z Is Doing Things Their Way

Already with a spending power of up to $143 billion, Gen Z will account for 40% of consumers by 2020. This post-millennial generation made up of those born from 1997-present have taken many lessons from previous generations successes and failures.

The collective Gen Z attitude towards finances is unlike any other generation before them. The way they view education, careers, and even hobbies seem to revolve around one central idea: financial safety. Among them 89% say that planning for their financial future makes them feel empowered and 64% have already begun researching for their own financial plans. The result is a stalwart generation focused on financial security, stability, and most importantly, independence.

Gen Z may be young, but their goals are made to last. This infographic details more about the Gen Z mindset, how they are facing their financial fears, and why we can all take a lesson from this generation of forward thinkers.


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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