Augmented Reality And The Future Of Un-Technology

Advancements in tech have always offered an opportunity to redefine what “reality” means, but nothing so much as augmented reality. AR expands the markets of our reality, not just for work but also play as well. Spreading its tendrils into almost all corners of our life, augmented reality works more towards fitting into our lives; not the other way around. 

The current penetration of AR technology asks us a basic yet thought provoking question: what is our reality? While avoiding the obvious tough existential issues, we can break up our digital fields of reality into two categories: virtual reality and augmented reality. VR drives us towards developing completely artificial environments that are experienced through triggered sensory stimulation. With help from a headset and sensitive controllers, the user will find him or herself completely submerged in an artificial experience. 

On the other hand, AR offers an enhancement of reality. Not necessarily required headwear or external controllers, AR simply augments the environments already around us with digital information overlay technology and other UI features. It’s no surprise that investors and users alike see a more promising and realistic future with augmented reality over virtual reality, especially with the many roadblocks of adoption that VR faces.

Take a look at this infographic for more on the advancements of AR technology and where you can expect to see more AR penetration. What are your thoughts on the future of work and play of augmented reality? Where would you like to see this technology take us? 



Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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