Is brand loyalty dead or has it just reached a higher plane of existence? Millennials aren’t buying beer and fabric softener anymore and everybody is freaking out. But what is really going on? As it turns out, brand loyalty is just changing to fit the times and the needs of the Millennial generation.

Millennials want authentic and useful things that are made well and that they can find easily. They don’t want a celebrity to tell them they should buy something in a paid Instagram post. They don’t want a key ring full of loyalty cards. They don’t want to do business with a company that is being rocked with scandals.

Brand loyalty is changing, and if you want to stay in the game you’re going to have to keep up. Focus on quality and customer service. Always be innovating. Learn more about the evolution of brand loyalty from this infographic!