Customers may love the convenience the Internet brings when it comes to buying things, checking their bank balance, organizing deliveries, and much more. However, they are still skeptical. They can’t see you or your business, and so they don’t ever really know whom they are buying from. They are also well aware of the hackers and criminals that have bad intentions online, and so this does not help the situation either. Consequently, it is your responsibility to show your customers and potential customers that your business can be trusted. Let’s take a look at how this can be achieved…
Have numerous contact options – It is important to make sure your business is easy to get in touch with. On your website’s contact page, you should include an email address and/or an online contact form, as well as your telephone number. If you aren’t available to answer the phone at certain points of the day, make sure you state opening and closing hours. Customers will be much more likely to purchase from your business if they know that they can easily get in touch with you should something go wrong.
Custom testimonials – Customer testimonials are worth their weight in gold, as this article explains: https://onebasemedia.co.uk/2017/06/importance-of-customer-testimonials-and-how-to-use-them/. People are going to be more inclined to trust what other customers have had to say about your business, as opposed to the sales pitch you are giving them. While it is good to have customer reviews placed on your own website, you should also encourage customers to leave comments on independent review platforms. This is important because other people will know that the feedback is 100% genuine.
Be active on social media – Being active on social media is important because it makes your business appear more human. Social media presents an exceptional platform for developing loyal relationships with customers. However, you need to make sure you use it the right way. Do not merely post an endless stream of promotional messages. In fact, the majority of your content should be engaging with customers and answering their questions, as well as posting anything interesting that is related to your industry.
Add a seal of trust to your website – If you have an e-store, it is important to display badges on your website that show how secure your business is. There are a number of trust badges that can increase your conversion rate and boost your brand image. You can even make your own badges, such as those displaying that you offer a 100% money back guarantee. Of course, guarantees like this are yet another way to encourage customers to trust in what you are offering.
Invest in a prestigious mail address – Most online business owners run their company from the comfort of their own home. While this is great for keeping costs low, it does not evoke much trust in your business. People will be more inclined to shop with your company if it has a physical address, and a prestigious one at that. You can find such services at the likes of www.yourvirtualofficelondon.co.uk/london-mail-address-business-services/mail-forwarding-london/. When people head to your contact page on your website, and they see the option of sending a letter to a physical address, it will make them much more confident in doing business with you.
Make sure your website design is right – A poor website design can destroy your business in the current day and age. You need to ensure your website is professionally designed, and that it reflects your brand identity well. Not only this, but it needs to be user-friendly, quick to load, and easy to navigate. So many businesses go wrong because they think about the website design they want to create, instead of thinking about what their customers really need. Convenience is always the most important ingredient.
Create helpful content – Content marketing is a great way to boost your business’ exposure and show yourself as a trusted and credible company. Not only can you set up your own blog, but you can post articles on other related websites too. By creating engaging, useful, informative, and original content, you show your business as an expert in the field. If people like what they read, they will be more inclined to trust you.
All in all, there is no denying the importance of having a trustworthy and credible brand image in the current day and age. You will struggle to reach optimal sales levels if your business does not appear trustworthy. Use the tips above, and you should have no trouble enhancing your brand identity.