The term ‘virtualization’ has become somewhat of a buzzword in the business industry over recent years. Despite the fact that virtualization has been around for years, technological updates have meant that it has become more popular than ever before and is being utilized by businesses of all shapes and sizes.

In the past, SMEs believed that virtualization couldn’t benefit them, with larger enterprises taking advantage of new technology to virtualize their companies, while smaller ventures were left behind. However, today that is no longer the case – virtualization is a business process that is being effectively used by businesses of all sizes, from startups to large corporations.

The initial success of smart technology in the business sector is what encouraged the creation of smarter and more innovative pieces of tech, making virtualization a better fit for various types of businesses. Enterprises have effectively capitalized on the use of smart technology to make running more convenient, less expensive, and easier, with incredible results.

Virtualization has been proven to be an effective option for various business types, but that is not to say that all businesses are on board with virtualization – many business owners are unsure of what the benefits are for their brands. Bearing that in mind, below is a list of the benefits of virtualization for enterprises, to give you a better idea of why it’s worth taking advantage of new technology in this way.

Lower running costs

Virtualizing your business, including your IT systems, will help you to curb your running costs effectively. Admittedly, the initial cost may be somewhat high, but when you realize how much money virtualizing your processes will save you, you will see that it’s more than worth it. Whether you choose to use a virtual office, a virtual assistant service, a virtual payment system using a merchant account, or a virtual IT system, you will make big savings. Take your IT systems, for instance, by going virtual and utilizing the cloud; you will have less hardware to maintain, which means fewer licenses to buy, less storage costs to cover, and fewer power bills.

More productive workplace

Using traditional technology systems, you can only run one system per computer, which can curb productivity. However, by virtualizing your systems, you can run multiple systems on one computer, such as Apple and Windows at the same time. Wondering how this works? It’s simple: you have two virtualized desktops that you can swap between. This makes using a selection of different software easier, which can help to boost workplace productivity, increasing the speed at which tasks get completed. This can be beneficial whether your team works in-house or remotely. The use of the cloud as a storage facility can also be beneficial, as it makes sharing documents, data, and photos quicker and easier, and allows groups to work on projects more easily at the same time.

Improved customer service

Should you choose to virtualize your business, you will find that it improves your customer service. This is because by virtualizing your IT systems and servers, for example, you can reduce the amount of downtime that your business website has, as there will be a backup server in place that automatically turns on should a problem arise with your main server. This means that your customers are less likely to visit your website and find it down, which can lose you business. Virtualization also makes customer communication easier thanks to VOIP phones, video calling that can effectively be run and managed via the cloud and is useful for customer communication and virtual meetings, and then there’s instant messaging software which can make it quicker and more convenient for the customer to contact your customer service team. There’s no doubt about it; virtualization can significantly improve the customer service that you are able to offer.

While virtualization is the perfect solution for businesses of all shapes and sizes, bear in mind that it’s not a one-size-fits-all solution. To make virtualization work for your business, you will need to determine the perfect combination of software, hardware, and virtual infrastructure.