“One love, one heart…” So begins one of the most recognized songs in reggae history. Bob Marley’s memorable refrain is a call for global compassion, and is a perfect anthem for Ben & Jerry’s latest flavor, One Love. The flavor concoction that came to fruition in partnership with the Marley family pays homage to the legendary performer and his vision for a better world.
A portion of the proceeds from each One Love pint sold will benefit Jamaica’s One Love Youth Camp, a program run by The Bob Marley Foundation and Partners for Youth Empowerment. After the flavor enjoyed tremendous success in the United Kingdom last year, One Love is now making a splash on this side of the pond by sharing its mission-driven deliciousness with fans in the U.S. One Love is an enchanting harmony of banana ice cream, caramel and cookie swirls, and chocolatey peace signs.
The Marley-inspired flavor and partnership was celebrated May 22nd when Ziggy Marley, musician and eldest son of Bob Marley, hosted performances by Aaron Nigel Smith and others at an invitation-only party at the iconic Roxy Theatre on the Sunset Strip. The kickoff was followed immediately by the first official listening party of Bob Marley’s reimagined Exodus 40 album – produced by Ziggy and reissued for its 40th anniversary.
In song and in words, Ziggy Marley epitomizes his father’s spirit in saying: “The One Love Youth Camp positively affects youth in Jamaica, providing social and interpersonal tools they can use throughout life. The youth are our future and we are thankful for our partnership with Partners for Youth Empowerment and Ben & Jerry’s.”
In a world of uncertainty, there is a lot to be learned from Marley. “Bob Marley stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality,” said Jerry Greenfield, Ben & Jerry’s CoFounder. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”
No need to wait in vain for this flavor. Fans can find this limited batch flavor in Scoop Shops & retailers nationwide. For more information about One Love Youth Camp and the One Love ice cream flavor, check out: www.Benjerry.com/onelove