The auto industry is changing and unless you’re putting more of your efforts and marketing/lead generating budget into online campaigns, your dealership is likely to be left behind by the competition. More than ever, people are shifting their shopping habits from the lot to their laptops and phones, and it’s up to you to start talking to shoppers on the channels they already use; otherwise, they just might not be paying attention at all.
One of the better investments you can make to improve your website and open more communication channels is a live, fully-managed chat service. They are a cost-effective way to generate more leads out of your website and they give customers 24/7 access to your business. To fully understand the benefits, you should know a bit about how it works.
The live chat service provided by Gubagoo, designed specifically for car dealers, is managed by US-based online consultants who, through inventory integration, have product details, images, links, and videos to your stock. They push this information through the chat window strategically for better click-through, all the while providing useful, relevant information that’s more likely to lead to a shopper leaving contact information or booking a test drive. Their recommendations are also informed by a behavioral algorithm that identifies IP addresses and tracks their click-through patterns, identifying products and promotions that have attracted the web visitor.
Another benefit to Gubagoo’s live chat service is their RESQ app, a tool that allows your sales team to see online conversations in real time, evaluate the performance of the service (i.e., leads generated), and see how well your sales team uses it. The app gives car salespeople a unique opportunity to intervene in what is otherwise a fully-managed chat, taking an online conversation closer to closing the deal.
Now that you know all the technical details and features that you should look for, you may be wondering how exactly a live chat window from a company like Gubagoo works. If a shopper is drawn to a promotion or deal on your website or through a Facebook ad, they might quickly type into the window the make and model they’re looking for, their price range, and ask if the dealer has it. Within moments, the online consultant will scan through your inventory and provide a video or link and preview image of the appropriate product. If your dealership doesn’t have exactly what the customer is looking for, the consultant might use the behavioral intelligence system to see what other products the customer has searched for, and provide an alternative suggestion. The conversation is natural, fluid, and helpful, and response times are quick, making sure the customer never feels impatient or ignored.
The nature of car sales has changed and current trends are only likely to solidify as shoppers spend more time researching cars online before making a purchase and continue to look for ways to simplify the buying process. Consumers by and large don’t like the perceived pressure of showing up at the lot; dealers have to change the way they operate and adapt to the move to online shopping to stay relevant as stiffer competition emerges in the digital sphere. Invest in a smart chat service that connects with consumers online and brings in more leads.