Everybody wants it, but so few get it.
If you own a blog or some other online business, traffic can do wonders for you.
Search engine optimization (SEO) is one tried and true way to fix your traffic issues for the long haul. If done well, it provides your website with a high number of targeted visitors, anxious to see what you have to offer.
Getting to the point where you see large numbers of traffic through SEO takes time, and a little bit of work.
Furthermore, the best strategies are always changing, so you need to stay educated in order to always be at the top of your game.
The 3 SEO tips I’ve compiled for you below are some of the best you should follow for more traffic in 2017.
Let’s get into it.
Narrow the Focus of Your Website
Most businesses benefit greatly from “niching down”. With online business, this is even more so the case.
When talking about SEO, narrowing the focus of your website to a hyper-specific topic helps you by forcing you to concentrate on ranking for a select few, but powerful, keywords.
Your biggest competitors will likely be trying to rank for all sorts of high-volume keywords relevant to your niche. But you, you’re going to have tons of content focusing on just a few of those and crushing the rankings.
The even better news is that you’ll be able to squeeze in a bunch of long-tail keywords that your competition probably won’t be able to.
By shifting the focus of your website to solving one specific problem, your SEO strategy can launch you to the top of search engine results.
Keyword Utilization Is…Key
The core of any sound SEO strategy is always in the keywords.
Choosing the best keywords isn’t enough though. You’ve got to make sure you use them right.
Start by using a free SEO analysis tool to check out some competitors in your niche. Look at their best performing content, the keywords they target, and how they utilize them in their content.
Then, you’ll basically want to mimic what they do, except for your own material.
Include the primary keyword into your site’s title, domain, description, tagline, and wherever else possible. You probably won’t be able to squeeze them in everywhere, but that’s OK. Just try to anywhere you can that makes sense.
Finally, when you post your content, use a plugin like YoastSEO (assuming you run off WordPress) to make using your keywords even easier.
Long-Form, Relevant Content Is King
The last tip I’ll share with you today is the format of your posts.
Lots of people think that more content always means better SEO scores. Not the case anymore.
Search engines like Google are giving higher rankings to highly useful and relevant content. What’s the best way to do this? By fully utilizing long-form content.
With longer content, typically greater than 1,500 words, you’re able to provide a ton of value to your readers and further help you squeeze in those sweet, sweet long-tail keywords.
The old days of rapid-fire posting and sneaking your way to the top of search engine results is over. Long-form content is now king.
As we’ve covered, SEO can help fix your website’s traffic problems for the long haul. By narrowing the focus of your site, using your keywords correctly, and writing long, useful content, your site’s traffic number will steadily increase throughout the year.