No matter what your business is, there’s always room for improvement. And, perhaps not surprisingly, no matter what your business is, there are always certain tips and suggestions that you can follow to improve everything from branding, to reach, to communication, to finances. And though there are always plenty of specific niche improvements you can make, starting with the general ones often will help you get focused.

And five of those, right from the beginning, include upgrading your internet connectivity potential, fully embracing digital social potential, updating your website, trimming the company fat, and shortening feedback loops.

Upgrade Your Connectivity

Every business these days needs to be connected. And if you’re in even a medium sized office environment, that means you want to be efficiently connected – slowdowns create big bottlenecks even for small companies. So to that end, consider the option of a leased line, which will automatically give you a dedicated, high speed connection that won’t phase in and out depending on your neighbors, the time of day, or how many people near your are watching Netflix down your shared wires.

Really Embrace Digital Social Potential

A great untapped resource is the full absorption of solid business presence in the social world of today. Get your brand out there – everywhere. Facebook, Instagram, Snapchat, Twitter, LinkedIn – the whole nine yards. And it’s not good enough just to register them. You have to use social media for business purposes. Must. Required! If you want to stay competitive, the more engaged you are in that lucrative virtual space, the better you will do! Follow the tips of the masters, and watch your bottom line improve.

Update Your Website

And in addition to making sure all of your social profiles are in order, pay special attention to the design of your website. Things are changing rapidly in the online world, especially since so many people are looking at websites on their mobile phones. New designs have to meet new technology needs, so most businesses have to start looking into new responsive design themes.

Cut Out What Isn’t Working

One of the hardest but most effective ways of supercharging your business is going to be to simply cut out what isn’t working. Even if you’ve tried insanely hard, and have put tons of money and energy into an idea – if it isn’t working, scrap it. Move your resources into a different area.

Shorten Your Feedback Loops

In the age of instant communication, you can get feedback about various aspects of your company or brand within seconds. Use that feedback! Adapt to your circumstances as they come along. And even though you can’t please everyone all the time, you can start to flex to the needs and wants of a majority of your customers.