Lets face it, the world of business is changing rapidly and with each passing year the importance of a strong internet presence becomes more and more relevant to small and large businesses alike. Remember the days that we relied on a phone book and word of mouth to find a great plumbing company? Or when we used the ads in the newspaper to look for a tutor? Those days are long gone, and it’s all thanks to the World Wide Web!
While some may not be so hip to the new online culture, it’s important that businesses who wish to grow and keep up with current trends have a strong online presence, and are aware of how an online presence (or lack thereof) can affect them.
What goes into an online presence?
A strong online presence means more than your business name and address being listed on Google or other search engines, but can include things such as customer email programs, online customer service portals, social media, search engine optimization, and so much more! So, does your business have what it takes? Small Business Chron does a great job in this article quickly explaining the different ways the internet is helping to evolve business.
What comes first?
While there are many different aspects to pay attention to when setting your business up for online success, if you are doing it right, most avenues of internet marketing will lead your customers and potential customers straight to your website; making it really important for your website to be a perfectly tuned picture of exactly what you want your customers to see, feel, hear, and experience when they think of your business.
First and foremost, it’s important to choose a domain name that attracts customers, and doesn’t leave them confused. Think of your domain name as the sign that you’d stick out front of your store, it’s pretty important that it makes a great first impression. Here’s a quick Domain name 101 lesson from HugeDomains.com.
One way to get started is to browse over a few business webpages and take note of what catches your eye, what seems too plain, and what seems too busy. Check out this business page for a great example of a catchy domain name and an appealing, informative website that easily captures the attention of anyone who stumbles across it!
Still not convinced?
For any business that’s beginning to enter the era of the World Wide Web, creating an online strategy may seem daunting; but it’s important to remember that all those hours spent behind the keyboard will pay off ten fold. If you’re still on the skeptical side about what the internet can do for your business, check out these statistics that are sure to get you motivated.