When was the last time you saw a political ad on television? If you’re part of the millennial generation, chances are it’s been a while. Despite the fact television advertising is largely ignored thanks to DVRs and multiple devices being used at the same time, politicians are still spending a lot of money on it. That’s partly due to one-upmanship and partly due to tradition. But digital advertising is coming on strong and is only expected to grow into the future.
Digital advertising can be a number of different things, from banner ads on websites with specific audiences to the more precise IP targeting. IP targeting can hand-select audience members to compel them to participate in an election. The ROI is much greater when you know who you are engaging with. Learn more about the future of election spending from this infographic. You might be surprised where things are headed!