Effective communication lies at the heart of a successful business. Without being able to communicate, a team will have more difficulty accomplishing goals and interacting with customers. For this and many other reasons, communication management is an important area of study and mastery.
The digital age has brought real-time, 24-hour communication between businesses, employees and customers to the forefront. What is the result of this digital shift? Maintaining positive relationships with both employees and customers means keeping up with an ever-evolving digital world.
Source | USC