Opening the mailbox and seeing it full of something, anything, is still an exciting feeling for most people. Yet direct mail may seem like an old fashioned way to engage consumers compared to email-based digital marketing. The stigma against the established marketing tool shouldn’t extend to its effectiveness.
Direct mail enjoys a much higher response rate than digital marketing, around 10-20 percent. And consumers also prefer paper and ink when it comes to missives from banks and local businesses. Both neither tactic alone is the best tactic for companies looking to a high return on investment. Research shows companies employing both in an omnichannel marketing strategy engage consumers to spend 25% more than those without both tools. Learn more about the role direct mail can have on your company’s ability to reach consumers in the infographic below.
Do you employ direct mail for your business? Do you think it’s time to start?