If you are someone who keeps up on the latest in Web design, you have probably heard the phrase, “responsive Web design.” In a nutshell, responsive Web design is a type of professional Web design that enables your site to adapt based on the method your visitors are using to see your site.

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With responsive Web design, someone who accesses your site on their laptop will see the same site as someone who accesses your site on their mobile phone. Without responsive Web design, the person accessing your site on their phone might not get a site that looks attractive or one that is easy to browse. This can frustrate and results in a bad first impression.

There are many benefits of utilizing responsive Web design. When you consider that 61 percent of people searching online use their mobile device to search before their computer, you can imagine that having a site that looks good through all devices is imperative. In other words, if you don’t have a site made with responsive Web design, you could be in trouble.

Google Does It, So Should You

Google makes the rules, and Google really likes responsive Web design. That reason alone should be enough for you to make the switch. If you aren’t getting high rankings on Google, you need to make changes if you want to succeed. As the holder of 67 percent of the market share on search engines, if Google says to do it, you should do it.

Your SEO Campaign Will Improve

Typically, the biggest focus of anyone who wants their website to succeed is search engine optimization, or SEO. Responsive Web design will give your SEO a boost in a number of ways. First, it helps to increase your reach, allowing you to touch a larger audience. Another way that responsive design helps to improve your SEO is by increasing conversion rates. Finally, since Google likes responsive design so much, you will also likely see a rise in your ranks, which is the main goal of any successful SEO campaign.

Website Visitors Love It

Finally, you will find that visitors to your website will love the responsive Web design aspect of your site. There will be no more pinching, zooming or scrolling to see all of the information you have laid out on your site. Instead, it is a seamless experience that takes out the frustration often found when browsing the internet from a mobile device. Customers will be able to easily browse through a site’s products regardless of whether they are using a smartphone or desktop computer to do it, resulting in a better visitor experience and more money in the company’s pockets. Considering 91 percent of US residents have a mobile device within reach 24 hours a day, this is an opportunity you will likely want to take.

Responsive design is certainly not the answer for all business owners out there, but many will certainly see the benefits by making the switch. For more information, contact a professional Web design firm in your area.

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