People can’t buy a product that hasn’t been advertised anywhere. Traditional methods of advertising such as billboard or newspaper ads are becoming obsolete. On a tight budget, many business owners may appreciate finding some free advertising online.
Move over, black-and-white Print
Black-and-white newspaper is great for the environment because it can be recycled and reused. To eliminate the need for any paper at all, businesses are trying to move toward online advertising.
There are still plenty of ads in the newspaper for job opportunities, garage sales, and small business ads, however. The reason is that not everyone has moved to the current practice of online advertising.
Not everyone has a computer to get online. Some people don’t even believe in using a computer. These people still read the newspaper. Small businesses do well if they put their advertising in as many places as possible.
Free ways to advertise
Google AdWords is becoming a popular way to find new customers. The key to success with software like this is to create long-tailed keywords that relate to your company and its activities and services.
PPC ads can also bring in large amounts of traffic if the keywords are related to the business. Less than $20 a day can bring in many new customers that will continue to buy products from your company.
Starting out small with this kind of project is a good way to test the water. Many businesses jump in too fast and far without doing some initial testing. Try out a few keywords to see how much traffic they bring in; that’s the smart thing to do.
Volunteering can bring in new traffic that will last, as well. Creating a website for a charity can show other businesses how well you can do that job.
This will bring in new business because other companies tend to hire the website creator to do work for them. One owner named Benjamin John Coleman did this and he garnered $5,000 in new sales.
Coleman got advertising worth nearly $1,000 for creating the website for Rhode Island Rally for Recovery.
Flyers are a little different from newspaper ads because they can be delivered at any time of the day. Not only is this form of advertising great exercise, it can bring in new people that don’t look for business themselves.
Flyers are an approach to advertising that brings the business to the person. This can be an extremely productive way to create new sales for a small business.
Flyers on cars might annoy some people as well as bring in new customers. Testing out which distribution method works best is the smartest way to move forward with flyers. These slips of paper can easily be printed on a home printer.
Advertising is the primary way that small businesses can make a larger name for themselves beyond doing solid work and getting word of mouth. While newsprint may still be useful to bring in new customers, it’s outdated compared to online adverts.