Advertising strategies have progressed so much just over the last few years. Apple, Facebook, Google and Samsung have all jumped onboard the mobile ad wagon. The U.S. advertising market was valued at $1.45 billion. In 2013, mobile ad spend reached an estimated $8-10 billion, almost double the 2012 total. In-app ads are the fastest-growing sector of the mobile advertising market, and they’re expected to reach $17 billion by 2018.
The average user engages with their mobile device 200 times a day, meaning an average time spent of 2 hours 21 minutes a day on their mobile. There are 4.5 billion mobile subscribers in the developing world, and only 25 percent of these users have Internet access at home. Mobile devices are the best way for companies with a global audience to reach these billions of consumers. It’s also why Bank of America Merrill Lynch projects that the U.S. mobile ad market will surge to $18.3 billion in 2015.
To learn more, take a look at the full infographic below!
Courtesy of StartApp