The Beginner’s Guide to Finding the Sunbreaks in the Cloud 1

With any new innovation comes a certain degree of caution and skepticism. Cloud computing has not been immune to warranting these reactions, but appears to have weathered the storm of controversy with what may amount to sunny optimism in 2014.

The thought of having all one’s applications and services on a nebulous “cloud” in cyberland, has made some business owners more than a little uncomfortable. However, fears of a lack of security and cost overruns simply were not justified. In fact, as more and more companies have moved to the cloud, it has become clear that the technology is robust, flexible, and ideally suited for reducing the costs of implementing new software.

Feeling More Secure with Cloud Computing

One of the hurdles that small businesses faced when trying to compete with larger companies was the ability to collect, store, and keep secure a vast quantity of data used for marketing purposes. However, any breach in their data systems could lead to major liability issues. It turns out that relying on the cloud reduces the small business need to hire security experts, because that responsibility is taken over by outsourced professionals who are implementing the cloud. Now, small businesses can have the same access to large sets of data and high-end security experts that the big companies, without the same liability.

Warnings of Catastrophic Crashes Don’t Materialize

In 2010, the hype was about how cloud sellers would not be able to handle the demand and cause many businesses that migrated to crash unexpectedly. Many saw the fact that the cloud is based on the Internet as a potential for outages and data loss, should the connection be broken. However, by 2012, those businesses that did migrate were reaping the benefits of a more reliable system instead. When outages did occur, there was always a team of experts ready to resolve the issues. Small businesses no longer had to rely on the varied skills of their own in-house team, which often were not enough to resolve the issue in a timely manner.

Costs Savings Convert More Adopters

A TechTarget survey that polled 1,500 IT professionals in late 2012 showed the increase in confidence in cloud systems during that time. The data taken from the survey showed that almost 61% of these IT professionals were now on the cloud.

About 73% of those who implemented services on a public cloud computing infrastructure cited cost savings as the main reason for finally making the move. A pay-per-use model that allows you to pick and choose which software and services to implement and scale them precisely is ideal for small businesses.

The flexibility of the cloud, in addition to the many options on Software as a Service (SaaS) models, makes it easy for businesses to commit to rolling out project knowing they aren’t tied to that system forever. Should they need to suddenly shift gears, they can simply drop some services and pick up others on the cloud without skipping a beat.


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