Go Mobile to Stay in Business [Infographic]

The food/restaurant industry is fiercely competitive—and so it’s important for chains to create competitive advantages. These days chains must invest in a quality mobile strategy. Experts anticipate the mobile payments industry will account for $1 trillion in global transactions by next year. A number of brands have already gotten it right. So, what makes for a successful mobile strategy?

The most important component of mobile restaurants apps is loyalty. The amount of Pinkberry’s in-store transactions that take place via its mobile app is 32 percent. Payment option is another important aspect—Starbucks has 10 million active members generating four million transactions per week. Location-based marketing is also critical—38 percent of U.S. consumers have a mobile coupon to purchase a product in-store. Quiznos’ location-based campaign with Sense Networks led to a 20 percent jump in redemption.

In addition ordering options and entertainment/functionality are very important pieces of a successful mobile. To learn more, check out the full infographic below!

5 Things Restaurant Mobile Apps Must Include [infographic]
5 Things Restaurant Mobile Apps Must Include [infographic]
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Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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