BLE vs NFC: The Future of Mobile Consumer Engagement [Infographic]

What’s going on inside your phone may not interest you, but it should. Especially now when mobile wallets and payments are becoming increasingly more popular, security, safety, and privacy are number one. Your smartphone either runs on Bluetooth Low Energy (BLE) or Near Field Communications (NFC), depending on your operating system. Both BLE and NFC are the future of customer engagement and are redefining how mobile technologies help businesses and users interact with one another.

BLE and NFC are wireless communication technologies that are currently being installed in (most) smartphones today. They pretty much do the same thing on the surface, but what really makes them different? From user experience, to location services, to terms of security and privacy and energy efficiency, they couldn’t be more different.

Check out this infographic for everything you need to know about your mobile technologies and what it is that’s really connecting you to businesses. Let us know what you think about it in the comments and don’t forget to like and share.

BLE vs. NFC [infographic]
BLE vs. NFC [infographic]
Compliments of Retail Customer Experience


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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