It’s official—the marketing industry has changed. Are marketing teams adjusting appropriately? Here’s the scoop—traditional outbound marketing is going out of style. This includes marketing via channels like newspapers, consumer magazines, radio, trade magazines, and television. Inbound marketing, on the other hand, is rapidly on the rise. This includes marketing via mobile media, social media, social networks and search engines. Inbound marketing accounted for 34 percent of all leads generated in 2013, and it produced 54 percent more leads than outbound marketing.
Marketing departments must understand how social media has changed the marketing game and playing field. Over the last year, the number of questions on Facebook brand pages has increased by 85 percent—and nearly three in four expect a response within 60 minutes. To their credit, brands did respond to 60 percent of questions asked in 2013. Finding and hiring the idea marketing candidate is a tough task. He or she needs a different set of soft skills and specific personality traits to succeed in the new digital marketing landscape.
To learn more about all this, check out the infographic below!