It’s a common conception that millennials are leaving behind newspapers and their websites for other digital news outlets, but this isn’t the case. The newspaper remains a very important source of information for the millennials. About 56 percent of young adults between ages 18 and 34 read newspaper media content in print and online during a typical week. They are constantly connected to news content through more than traditional newspapers, including online video, blogs, social networks and RSS feeds.
So, why do millennials connect with newspaper media? They believe it to be trustworthy, and they also believe it to operate in an ethical manner with the public’s best interest in mind. Some three million U.S. millennials are mobile-only newspaper content consumers. Those millennials who have read a newspaper in the last seven days are 112 percent more likely to have used a mobile device for newspaper content consumption than the overall adult population. Across all platforms, 40 million millennials get news and information from newspaper media each week.
To learn more about why and how millennials continue to connect with newspaper media, check out the infographic below presented by The Newspaper Association of America!